Counterfeit products are a growing problem for online retailers. Whether you sell on Amazon, eBay, Not On The High Street, or your own website, if your products are worth copying, someone will eventually try. The question is whether your customers can tell the difference — and whether you’ve given them the tools to check.

That’s the problem our new Authenticity Labels are designed to solve.

What are authenticity labels?

Our authenticity labels are custom-printed self-adhesive stickers that combine your brand mark with a unique QR code. When a customer receives their order and scans the label, they’re taken to a URL of your choosing — confirmation that they’ve received a genuine product, straight from you.

At its most straightforward, that destination might be a simple page on your website stating the item is authentic. But the potential goes much further. You can use the scan to register the product to a serial number and start a warranty period, collect customer data, trigger a welcome sequence, or redirect to a review page. Each label can carry a unique code, meaning every unit is individually traceable.

Three sizes, one simple process

Authenticity labels are available in the same three sizes as our QR code stickers:

Large – 99mm x 57mm

Medium – 64mm x 34mm (includes logo and text area)

Small – 40mm x 30mm

Pricing starts from 8p per label excluding VAT. As with all custom-printed products, please allow an additional 24 hours on top of our standard same-day despatch.

Ordering is simple — download our sample spreadsheet, add your product names, QR code data, and logo, and upload it when you add to basket. Full instructions are on the product page.

Not just stickers

What sets our authenticity labels apart is the flexibility of format. For brands selling higher-end or premium products, a standard self-adhesive sticker isn’t always the right fit. That’s why we can also print authentication codes on clothing tags, swing tickets, and woven washcare labels — seamlessly integrated into your product presentation rather than applied as an afterthought.

If you’re a fashion brand, accessories retailer, or anyone selling products where the unboxing and presentation matter, this makes the authenticity label part of the product experience, not just a security measure.

Why it matters now

Consumers are increasingly aware of counterfeits, and their trust in a brand can be permanently damaged by a single bad experience — even one that wasn’t your fault. An authenticity label is a visible, tangible commitment to quality. It tells your customer you care enough to prove the product is genuine before they even need to ask.

For a few pence per unit, that’s a straightforward investment.

Order Authenticity Labels →